Raising the nutritional foundation of food.
For everyone.
Better soil grows more nutritious, better-tasting food — and we're making it accessible at mainstream prices.
The Problem
You shouldn't have to choose.
For decades, farming has been about getting more out of the ground — not putting anything back. More yield, more efficiency, more product on the shelf. The soil paid the price. The food did too.
The result is food that looks fine but doesn’t do what food is supposed to do. Less nutrition. Less flavor. Less of what your family actually needs.
Good people tried to fix it. But the solution came with a premium price tag that left most families out.
We think there’s a better way.
Our Approach
Regenerative. Without the premium price tag.
Regenerative farming produces more nutritious, better tasting food. That's not the hard part. The hard part was figuring out how to make it affordable for everyone. We are figuring it out. And it starts with thinking differently about how food gets grown, built, and brought to market.
We prove results, not paperwork.
Certifications tell you what a brand believes. We'd rather show you what's actually in the food and what's happening in the soil. Nutrition, flavor, and impact — measured, not just promised.
We build diversity to create resilience.
We grow across multiple categories intentionally. That diversity strengthens farms, spreads risk, and keeps costs down — so better food stays affordable for your family.
We make it easy to understand.
No jargon. No lectures. Just a clear connection between how food is grown and what ends up on your plate — better taste, better nutrition, food you feel good serving.
What is Regenerative?
How we farm.
And why it matters for your family.
Regenerative farming is a system, not a single practice. Together these principles rebuild soil health — improving nutrition, flavor, and long-term resilience.
Grow more than one thing.
Diverse crops improve soil health and reduce the need for chemicals. More diversity in the field means more nutrition on your plate.
Keep the soil covered.
Bare soil is vulnerable soil. Cover crops protect the ground between harvests — so the next crop grows in something rich, not something spent.
Keep living roots in the ground.
Roots feed the soil even when crops aren't growing. More root activity means more nutrients available for the food you eat.
Disturb the soil as little as possible.
Healthy soil is alive. Tilling breaks down its structure and releases what should stay stored — nutrients, carbon, and the biology that makes food more nourishing.
Bring animals back into the system.
Grazing animals recycle nutrients and restore balance naturally. When managed thoughtfully, they don't just belong on a regenerative farm — they're essential to it.
From the Field
This is what regenerative looks like.
Roots in the ground. Animals on the land. Diverse crops in every season. This is the real work of rebuilding soil and growing food worth eating.
Every image comes straight from Corwin's farm. Shot the way he'd want you to see it — exactly as it is.
5 commitments we make publicly.
Not promises. Actions. Here's exactly how we deliver on everything you just read.
Nourish every family.
Better food belongs in every cart, not just some. We build our supply chain to keep prices accessible and our language simple — so no family gets left behind by cost or confusion.
Back the farmer.
Fair pricing, shared risk, long term partnerships. A farmer who can make a living growing this way will keep growing this way. That's not charity — it's how you build a food system that lasts.
Rebuild the system.
We're not adding regenerative farming to an existing model. We're building a new one — across categories, across regions, across the entire supply chain — from the ground up.
Measure what matters.
Every farm, every harvest, every product. Soil health, nutrient density, carbon sequestration, farmer profitability. We measure what matters — and show you what we find.
Show our work, openly.
Good numbers and bad. Every season, every farm. Scan any package to see the soil score, the farm, and the season that grew your food. Transparency only counts if it's real.
Together these commitments mean one thing for your family: food you can trust, afford, and feel good about.
Our Proof
We measure what matters.
Every farm. Every harvest. Every product. In a world of greenwashing we prefer data.
Most brands ask you to take their word for it. We'd rather show you the numbers. Every farm in our network is tested every season across six outcomes that tell you exactly whether this food is doing what we say it does.
The Soil to Shelf Scorecard
Soil Organic Matter
The single best indicator of soil health. More organic matter means more nutrients available to the crop — and to your family.
Soil Biodiversity
Healthy soil is alive with organisms. We measure what's living in ours because a diverse soil ecosystem is what makes food more nutritious naturally.
Soil Water Permeability
Healthy soil holds water better — less runoff, less waste, more resilience across seasons.
Carbon Sequestration
Our farms pull carbon out of the air and lock it underground. We measure exactly how much every season.
Farmer Profitability
A food system that doesn't work for farmers doesn't work. We track this because sustainability starts with the people growing the food.
Food Nutrient Density
We test every crop. Measurably better nutrition than the conventional equivalent — and we'll show you the data to prove it.
The Founder
Built by someone who has done this before.
This didn't start as a brand. It started as a conviction.
Corwin Heatwole is a 12th generation farmer from the Shenandoah Valley who saw firsthand how the food system exploited farmers and quietly depleted the nutrition in our food.
So he did something about it. In 2014 he founded Farmer Focus — proving something the industry said wasn't possible: treat farmers fairly, grow better food, and succeed at mainstream scale.
He was right. Then he went further.
Through his own experimentation with regenerative farming he saw that healthier soil produced measurably better food — across every category, not just poultry. That insight became Harmony with Nature.
He changed the food system once. This is what's next.
From the founder of:
Our Categories
Every aisle.
Every family.
Better food belongs in everyday grocery stores. Not specialty aisles. Not limited runs. Not just one category.
Meat, dairy, produce, grains — wherever better taste and better nutrition can make the biggest difference.
Meat
Dairy
Produce
Grains
The Impact
When food works better,
everyone wins.
A better way of growing food shows up in more places than the plate.
For Families
Better food on every table.
Food that tastes better, nourishes more, and fits your budget. Everyday meals that feel like a win, not a compromise.
For Grocers
Products shoppers come back for.
Products shoppers understand, trust, and come back for. A mainstream brand built for high velocity, strong basket staples, and none of the niche positioning that limits growth.
For Farmers
A model built to last.
A model built for the long term. Diverse production, shared risk, and steady income — so farming stays viable and worth passing on.
For the Planet
Land that heals itself.
Healthier soil. Smarter water use. Carbon pulled back into the ground. The same practices that improve food today protect the resources tomorrow depends on.
Better food isn't just better for the person eating it. It's better for everyone who grows it, sells it, and depends on the land it comes from.
FAQ
Common questions.
What does "regenerative" mean?
Regenerative farming goes beyond sustainable — it actively improves the soil with every season. Cover crops, diverse rotations, and reduced tillage rebuild what conventional farming has taken out.
How is HWN different from organic?
Organic focuses on what you don't do (no synthetic pesticides, no GMOs). We focus on what we actively do — rebuild soil health, measure nutrition outcomes, and make it affordable for everyone.
Where can I buy HWN products?
We're rolling out to mainstream grocery stores across the country. Sign up below to be the first to know when we're near you.
How do you keep prices affordable?
By building a supply chain designed for efficiency from the start — diverse production spreads risk, long-term farm partnerships reduce costs, and mainstream scale keeps per-unit prices down.